Does your home page encourage you to visit the site?

The home page of your site is of central importance. This is the most visited, the one that most often serves as an entry point, the one to which we return to orient yourself. A good home page should reveal at a glance the richness of your site. 

It must answer the following questions that ask Internet users: 

  • Where am I? 
  • What can this site offer me? 
  • What is it new? 
  • Which paths can I take?

Monitor the rate of visitor loss when entering your site. Try to attract a maximum number of users to internal pages by uploading content and hooking services and avoiding uninformative introductory pages. 

Avoid overly crowded home pages, however. Visitors will feel baffled by a glut of information. They must know which end take your site. Impose a clear editorial framework to avoid various requests

do come to unravel the page over time. 

New visitors appreciate being informed about the vocation of the site. The loyal visitors dive into current content. You have to feed both. Keyword research works well for users who are looking for something specific thing. The others will explore the thematic repertoires.

The basic functions of the navigation planned?

Each page of your site should provide answers to the three questions of basis that Internet users ask themselves: 

  • Where am I? 
  • Where can I go 
  • How can I go back ?

Offer contextualization tools allowing your visitors to know where they are: section titles, navigation path (see opposite), section buttons highlighted identifying the active section. Allow users to easily go back: using the path navigation and, at a minimum, by a return function to the home page.

Significant number of users expect the site logo to be returned interactive and will feel frustrated if this is not the case. However, it is advisable to provide, in addition, a hypertext link explicitly referring to the home page.

Inform the user about the possible destinations, using a permanent navigation menu as well as contextual hyperlinks, transparent as to their destination. The user asks to be guided, of course, but he did not come to study the complete geography of your site. So don’t transform your interface in a cockpit, giving more importance to navigation than to content.

Does your structure have make sense to the user?

Information architecture is the art of organizing access to content. It goes through the choice of headings, the way of grouping them, naming them, prioritize them … The challenge: highlight the richness of your activities, facilitate access to crucial information and channel the updating of content.

Position yourself from the user point of view, not from the producer point of view of information. Avoid the Vice-Presidential Button syndrome. Namely the fact to put in the foreground information that comforts the ego of certain people in the company, but which is of no interest to the user.

Do not hesitate to use several additional classifications: geographic, alphabetical, chronological, thematic, typological access, by audience. The “task-oriented” approach (which is based on the  actions that the visitor is likely to come to perform on the site) proves to be particularly effective.

Adopt a sufficiently standard, intuitive, consistent nomenclature system and consistent. Good architecture stands the test of time. So anticipate the updating of content: do not create a section that you cannot maintain and leave room for the unexpected. 

Graphic quality is she professional?

Website layout and design is the first thing users pay attention to discovering a website. Before looking at the content. Graphic quality greatly influences the credibility of the site. Tastes and colors are extremely subjective and strongly depend on context. 

Nevertheless, certain elements can be objectified, like the quality of the compressions, the contrast, the balanced management of the space, etc. The graphics of a site can be used to produce emotions that words, theirs alone, are unable to render.

Take care of the finish. Avoid damaging the images by successive compressions. Avoid pixelated photos, properly cut out your logos, choose a palette consistent color. Avoid the obvious signs of amateurism, like animated clipart on personal sites. 

If you can not call on a professional graphic designer, it is better to opt for a simple and efficient canvas. To improve readability, choose a good color contrast (black text on white background remains ideal). Play moderately with the white spaces to allow ventilation.

Is your design light?

Speed is essential on the Internet. So be sure to build light pages. Base your design as much as possible on simple HTML (texts, tables …) rather than on large visuals.

Optimize your images by all means:

1. Crop an image This is about refocusing the image on its main subject by eliminating unnecessary edges.

2. Reduce the size of an image Here, it is not a question of separating from certain parts of the image, but to decrease the resolution. The loss is therefore at the level of detail.

3. Simplify the color palette This is another way to decrease, sometimes radically, the weight of the images. Some sites, however renowned, do not hesitate not to present “posterized” photos … performances oblige!

4. Choose the appropriate format The algorithms used by JPEG, GIF and PNG (the three main formats existing on the Internet) are adapted respectively to different uses. Generally, you will choose the JPEG format for photographs and GIF (or PNG) format for icons, buttons or graphics.